Who we are
AADYAM HANDWOVEN is a corporate social initiative of the Aditya Birla, a US $44.3 billion corporation. Aditya Birla Group (ABG) is in the League of Fortune 500, anchored by an extraordinary force of over 120,000 employees, belonging to 42 nationalities.
At Aadyam, our vision is to create a self-sustaining ecosystem for the finest artisans of the country by supporting & selling their crafts and thus impacting their quality of life. We strive to preserve age-old weaving techniques that have seamlessly transcended generations of artisan families, while simultaneously promoting these techniques to true connoisseurs of heritage. We believe that marrying these techniques with contemporary design will create beautiful pieces that are globally appealing and will help retain the roots of these intricate crafts. Aadyam Handwoven believes in creating scale and impact by building sustainable models that will create value for both, its weavers and patrons. Our aim is to support weavers by opening up new markets and ensuring benefits to the weaver through a transparent plough back of profits.
Where we work
We at Aadyam are privileged to be working closely with 3 weaver communities in India namely Varanasi, Pochampally & Bhuj.
How we work
We co-create products every season with the finest artisans infusing global trends and traditional heritage. Our design team conceptualizes design and color palette suiting the contemporary markets. Our network of field coordinators and cluster managers coordinate with our artisans and weavers to help realize these designs.
Each cluster has its own unique signature and interpretation of the heritage that is inherent and characteristic of the region.
Benarasbrocades are recognized throughout the globe as a sign of opulence and elegance. A brocade fabric woven at Aadyam incorporates extra weft of different coloured silk or metallic yarns, which are woven into the warp and weft to create ornate elaborate patterns, on a jacquard loom using techniques that are as varied as Tanchoi, brocades andKhinkhwab.
The extra weft weaves from Bhuj are woven without the aid of a jacquard. It is an expression of heritage handed down through eleven generations. Tediously but lovingly decorated fabrics are like embroidering on the loom. The result is a raised three-dimensional surface ornamentation that is highly textured and enhanced. Weaving of a piece may take days to months, depending upon the intricacy and innovativeness of the design. The result is an understated piece of fabric that astounds with its wealth of staggeringly minute detail, when viewed up close.
Our Ikat fabrics come from a small town called Pochampally close to Hyderabad in the southern region of India. It is a handloom hub surrounded by lush verdant green hills. Ikat is an ancient technique that crates patterns on yarn through the laborious process of resisting segments of the yarn through tying. These carefully calculated, tied yarns are then dyed to create patterns. These yarn are used in the warp or weft or both to create beautifully patterned, distinct woven textiles. A tie & dye technique thread by thread which when placed together in a mathematical precision begins to create motifs on the fabric.
Craftmark certified for
Handloom Brocade Weaving | Double Ikat Weaving | Extra Weft Weaving | Single Ikat Weaving
What we make
Stoles | Sarees | Shawls | Durries | Curtains | Table Mats | Bed Covers | Table Runners | Cushion Covers.