Who We Are
Artisan Alliance Jawaja (AAJ), was established around 1975 by a group of local artisans and Late Prof. Ravi K Mathai, founding director of IIM, Ahmedabad. The possibility of merging design and management for the disadvantaged communities, brought together the artisans, working at AAJ and Volunteers from NID and IIMA. Hence, AAJ for formed. The artisans working at AAJ, hail from remote villages surrounding the Beawar city which includes villages like Jawaja, Beawar Khas, Sargaon and others in the district of Ajmer, in Rajasthan (INDIA, famous for their age old craft.
Where we Work
We work from our common facility centre on Jawaja, Rajasthan.
How we Work
At AAJ, artisans are supported to carry forward their craftsmanship by providing them with raw material and administrative support. Once the products are ready the association collectively markets and promotes the products under the brand Jawaja Leather Association (JLA). JLA was established to focus on marketing and branding of Jawaja leather bags and accessories and dhurries. Since inception, the group has democratic system of Governance and it's body of governance which includes the president, vice president and secretary are elected from among the local artisans itself. All Administrative and managerial activities are collectively managed.
Our Craftmark certifications include
- Handstitched leather work
What We Make
- Handstitched leather bags | Purses | Wallets | Shopping bags | Belts | Luggage